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~subject:"Marketingtheorie"
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Marketingtheorie
Relationship marketing
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Morgan, Robert M.
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Beatty, Sharon E.
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Dalela, Vivek
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
2
A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Dalela, Vivek
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
Saved in:
3
Relationship marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937573
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