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Marketingtheorie
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Venkatesh, Alladi
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Peñaloza, Lisa
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Dholakia, Nikhilesh
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Does marketing need reform? : fresh perspectives on the future
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
Saved in:
2
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
3
Methodological issues in macromarketing
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
6
(
1986
)
2
,
pp. 36-52
Persistent link: https://www.econbiz.de/10001029038
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