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~subject:"Marketingtheorie"
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Marketingtheorie
Wissenschaftstheorie
660
Philosophy of science
655
Theorie
169
Theory
168
Wirtschaftswissenschaft
163
Economics
161
Scientific method
93
Wissenschaftliche Methode
93
Philosophy of economics
79
Wirtschaftsphilosophie
79
History of economic thought
67
Ökonomische Ideengeschichte
67
Wissenschaft
49
Wirtschaftstheorie
47
Betriebswirtschaftslehre
45
Wissenschaftslehre
45
Sozialwissenschaft
44
Social sciences
42
Business economics
41
Erkenntnistheorie
40
Philosophie
40
Science
35
Wissenschaftskunde
35
Epistemology
34
Economic theory
33
Philosophy
32
Bibliometrics
30
Bibliometrie
30
Economists
29
Ökonomen
29
philosophy of science
27
Management
24
Forschung
23
Economic analysis of law
22
Organisationsforschung
22
Organizational research
22
Rechtsökonomik
22
Wirtschaftswissenschaften
22
Welt
21
World
21
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1
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Article
8
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3
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
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2
Arbeitspapier
1
Aufsatzsammlung
1
Graue Literatur
1
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1
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English
9
German
2
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Saren, Michael
3
Bettany, Shona
2
Woodruffe-Burton, Helen
2
Brodie, Roderick J.
1
Easton, Geoff
1
Franke, Nikolaus
1
Hunt, Shelby D.
1
Lenney, Peter
1
Löbler, Helge
1
Mason, Katy
1
Pels, Jaqueline
1
Schramm, Matthias
1
Schwartz, George
1
Spiller, Achim
1
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Expanding disciplinary space : on the potential of critical marketing
2
Journal of marketing management : MM
2
Marketing theory
2
Die Einheit der Gesellschaftswissenschaften : Studien in den Grenzbereichen der Wirtschafts- und Sozialwissenschaften
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Wiley marketing series
1
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ECONIS (ZBW)
11
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1
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
2
Causal social mechanisms : from the what to the why
Mason, Katy
;
Easton, Geoff
;
Lenney, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 347-355
Persistent link: https://www.econbiz.de/10009766121
Saved in:
3
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic ; commentary
Saren, Michael
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 203-208)
.
2013
Persistent link: https://www.econbiz.de/10010199640
Saved in:
4
Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona
;
Woodruffe-Burton, Helen
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 27-44)
.
2013
Persistent link: https://www.econbiz.de/10010199671
Saved in:
5
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
6
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
7
Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona
;
Woodruffe-Burton, Helen
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
Saved in:
8
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic
Saren, Michael
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 843-848
Persistent link: https://www.econbiz.de/10003886261
Saved in:
9
Realtheorie des Marketing : Gestalt und Erkenntnis
Franke, Nikolaus
-
2002
Persistent link: https://www.econbiz.de/10001666507
Saved in:
10
Theorienpluralismus und Praxisrelevanz der Marketinglehre : Selbsteinschätzung der Fachwissenschaftler und wissenschaftstheoretische Überlegungen
Spiller, Achim
;
Schramm, Matthias
-
2000
Persistent link: https://www.econbiz.de/10013456873
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