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Markov-Kette
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
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Relationship marketing
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Advertising effects
7
Beziehungsmarketing
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Online-Marketing
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Werbewirkung
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Multivariate Verteilung
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Theorie
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Theory
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Dienstleistungsqualität
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Retail trade
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probability models
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Advertising planning
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Australien
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Kundenbindungsprogramm
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Marketingmanagement
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Danaher, Peter J.
3
Danaher, Tracey S.
2
McColl-Kennedy, Janet R.
1
Sajtos, Laszlo
1
Smith, Michael S.
1
Sweeney, Jillian C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of service research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Dynamic customer value cocreation in healthcare
Danaher, Tracey S.
;
Danaher, Peter J.
;
Sweeney, Jillian C.
- In:
Journal of service research
27
(
2024
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10014580413
Saved in:
2
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
3
Estimation issues for copulas applied to marketing data
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 25-28
Persistent link: https://www.econbiz.de/10008905601
Saved in:
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