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~subject:"Markteintritt"
~subject:"The Coca-Cola Company"
~type:"article"
~type_genre:"Case study"
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Markteintritt
The Coca-Cola Company
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Dworschak, L.
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Case studies on MNCs in India
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Journal of promotion management : JPM
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MNCs in India : issues and challenges
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ECONIS (ZBW)
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Wal-Mart : die gescheiterte Expansionsstrategie in Deutschland
Schaffer, S.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 252-267)
.
2013
Persistent link: https://www.econbiz.de/10010127237
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2
WALMART, the failed expansion strategy in Germany
Dworschak, L.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 209-226)
.
2013
Persistent link: https://www.econbiz.de/10010127242
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3
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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4
Vertriebsstrategien ausländischer Gesellschaften in Deutschland : Lazard Asset Management ; vom Newcomer zum etablierten Mittelständler
Hübner, Andreas
;
Krämer, Werner
;
Kruse, Matthias
- In:
Handbuch Vertriebs-Exzellenz im Asset Management : …
,
(pp. 461-482)
.
2008
Persistent link: https://www.econbiz.de/10003740295
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5
Coca-Cola India in 2003
In:
Case studies on MNCs in India
,
(pp. 3-18)
.
2007
Persistent link: https://www.econbiz.de/10003737777
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6
Coke and Pepsi in India : pesticides in carbonated beverages
In:
Case studies on MNCs in India
,
(pp. 125-138)
.
2007
Persistent link: https://www.econbiz.de/10003737792
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7
Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
.
2006
Persistent link: https://www.econbiz.de/10003733194
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