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~subject:"Marktforschung"
~type_genre:"Conference paper"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Search: subject_exact:"Werbekontaktanalyse"
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Marktforschung
Advertising effects
122
Werbewirkung
122
Werbung
52
Advertising
48
Consumer behaviour
44
Konsumentenverhalten
44
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Chan, Terri H.
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Cochoy, Franck
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Deville, Joe
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Diehl, Sandra
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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CRESC - culture, economics and the social
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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New business and regulatory strategies in the postal sector
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
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ECONIS (ZBW)
8
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1
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
2
Markets and the arts of attachment
Cochoy, Franck
(
ed.
);
Deville, Joe
(
ed.
);
McFall, Liz
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011625750
Saved in:
3
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
4
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
5
Special issue on aging consumers
Perry, Vanessa G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009505871
Saved in:
6
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
8
Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin
(
contributor
);
Rasztar, Matthias
(
contributor
)
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
3
,
pp. 16-51
Persistent link: https://www.econbiz.de/10001608540
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