Komunikacja rynkowa : strategie i instrumenty
red. naukowy Bogna Pilarczyk
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Pilarczyk, Bogna (contributor) |
| Publisher: |
Poznań : Wydawn. Uniw. Ekonomicznego |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Marketingtheorie | Marketing theory | Theorie | Theory | Polen | Poland |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 532 S. Ill., graph. Darst. |
|---|---|
| Series: | Zeszyty naukowe. - Poznań : Wydawn. Uniw. Ekonomicznego w Poznaniu, ISSN 1689-7374, ZDB-ID 2507682-6. - Vol. 208 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | Polish |
| Notes: | Enth. zahlr. Beitr. - Zsfassung der Beitr. in engl. Sprache |
| ISBN: | 978-83-7417-664-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535388