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Marktforschung
Consumer behaviour
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Rao, Akshay R.
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Hedgcock, William
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Kim, Jungkeun
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Kim, Kyeongheui
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Rao, Raghunath Singh
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Journal of marketing research : JMR
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More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun
;
Rao, Raghunath Singh
;
Kim, Kyeongheui
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
Saved in:
2
Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William
;
Rao, Akshay R.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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