More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Jungkeun Kim, Raghunath Singh Rao, Kyeongheui Kim, and Akshay R. Rao
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Jungkeun ; Rao, Raghunath Singh ; Kim, Kyeongheui ; Rao, Akshay R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 157-171
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| Subject: | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Entscheidung unter Risiko | Decision under risk | Prospect Theory | Prospect theory | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858630