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~subject:"Marktforschung"
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Marktforschung
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method bias
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International journal of sports marketing & sponsorship
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Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
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2
Dealing with common method variance in international marketing research
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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3
Investigating common
method
bias
via an EEG study of the flow experience in website design
Liang, Ting-Peng
;
Lin, Yi-Ling
;
Shiau, Wen-Lung
;
Chen, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10012816271
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