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Journal for global business advancement : JGBA
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Journal of historical research in marketing
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Examining market orientation, new product development and performance
Julian, Craig C.
;
Osman Mohamad
;
Wangbenmad, Chutima
- In:
Journal for global business advancement : JGBA
13
(
2020
)
4
,
pp. 431-446
Persistent link: https://www.econbiz.de/10012516143
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Realizing marketplace opportunity : how research on the black consumer market influenced mainstream marketers, 1920 - 1970
Davis, Judy Foster
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010200716
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