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~subject:"Marktforschung"
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Search: subject_exact:"Database marketing"
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Marktforschung
Customer data
215
Kundendaten
215
Relationship marketing
69
Beziehungsmarketing
68
Consumer behaviour
56
Database-Marketing
56
Konsumentenverhalten
56
Data protection
53
Datenschutz
53
Computer-assisted marketing
35
IT-gestütztes Marketing
35
Data Mining
30
Data mining
29
Marketing
28
Deutschland
27
Germany
24
Direktmarketing
22
Marketing management
21
Marketingmanagement
21
Online-Marketing
21
Database marketing
20
Kundenanalyse
20
Kundenmanagement
19
database marketing
19
Customer analysis
18
Theorie
18
Theory
18
Internet marketing
17
USA
17
United States
17
Big Data
16
Electronic Commerce
16
Direct marketing
15
Data security
13
Datenbank
13
Datensicherheit
13
E-commerce
13
Social Web
13
Social web
13
Marktsegmentierung
12
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3
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2
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2
Hochschulschrift
2
Bibliografie enthalten
1
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1
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Language
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German
4
English
3
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Ariztía, Tomás
1
Elsner, Ralf
1
Höhmann, Ingmar
1
Kannan, P. K.
1
Kuusela, Hannu
1
Lindstrøm, Martin
1
Qian, Yi
1
Rintamäki, Timo
1
Saarijärvi, Hannu
1
Scharf, Michael
1
Walter, Georg
1
Xie, Hui
1
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Institution
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Fördergesellschaft Marketing an der Universität Augsburg
1
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Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Markets and the arts of attachment
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
7
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1
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7
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1
Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry
Ariztía, Tomás
- In:
Markets and the arts of attachment
,
(pp. 38-54)
.
2017
Persistent link: https://www.econbiz.de/10011664979
Saved in:
2
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
3
Ungenutzte Potenziale: Kundenservicedaten in der Marktforschung nutzen
Scharf, Michael
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 281-295)
.
2016
Persistent link: https://www.econbiz.de/10011550659
Saved in:
4
"Big Data ist ein Ausdruck von Unsicherheit"
Lindstrøm, Martin
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
4
,
pp. 76-79
Persistent link: https://www.econbiz.de/10011535408
Saved in:
5
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
6
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
Saved in:
7
Beurteilung der Kundenattraktivität durch Kreditinstitute : Anforderungen an die Database und Umsetzungsmöglichkeiten für ein Gesamtkonzept
Walter, Georg
-
1996
Persistent link: https://www.econbiz.de/10013428689
Saved in:
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