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~subject:"Marktsegmentierung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject_exact:"Target group"
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Marktsegmentierung
Target group
1,789
Zielgruppe
1,788
Consumer behaviour
574
Konsumentenverhalten
574
Advertising effects
297
Werbewirkung
297
Deutschland
260
Germany
260
Advertising
257
Werbung
255
Children
219
Kinder
219
Marketing management
215
Marketingmanagement
215
USA
211
United States
211
Internet marketing
186
Online-Marketing
186
Market segmentation
171
Elderly people
157
Ältere Menschen
157
Beziehungsmarketing
148
Relationship marketing
148
Jugendliche
128
Youth
128
Brand management
110
Markenführung
110
Marketing
82
Theorie
80
Theory
80
Social Web
69
Social web
69
Brand image
63
Markenimage
63
India
58
Indien
58
Low income
58
Niedrigeinkommen
58
Holiday behaviour
54
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14
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Article
160
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10
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Aufsatz im Buch
Aufsatz in Zeitschrift
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125
Book section
35
Hochschulschrift
24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
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10
Aufsatzsammlung
6
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5
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4
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4
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3
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3
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2
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2
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1
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1
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1
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1
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1
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1
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1
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English
135
German
35
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Chawla, Deepak
2
Dolnicar, Sara
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Piersma, Nanda
2
Preuß, Klaus-Jürgen
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Babiuch-Schulze, Andreas
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barnatt, Christopher
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
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Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
DICE discussion paper
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / International School of Management
1
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ECONIS (ZBW)
170
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81
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
82
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
83
Managerial implications of an in-depth customer analysis of German classical music festival customers
Schabbing, Bernd
;
Steffen, Adrienne
-
2013
Persistent link: https://www.econbiz.de/10009755048
Saved in:
84
Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels
Chen, Kaung-hwa
;
Liu, Hsiou-hsiang
;
Chang, Feng-hsiang
- In:
International journal of hospitality management
35
(
2013
),
pp. 122-132
Persistent link: https://www.econbiz.de/10010225832
Saved in:
85
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
86
Generation Y values and lifestyle segments
Valentine, Dawn B.
;
Powers, Thomas L.
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 597-606
Persistent link: https://www.econbiz.de/10010232010
Saved in:
87
Segmentierung und vertriebspolitische Maßnahmen
Redler, Jörn
-
2013
Persistent link: https://www.econbiz.de/10010239129
Saved in:
88
Dienstleistungsmärkte zielgruppenorientiert bearbeiten
Haller, Sabine
-
2013
Persistent link: https://www.econbiz.de/10010239139
Saved in:
89
Mikrogeografische Segmentierung
Holland, Heinrich
-
2013
Persistent link: https://www.econbiz.de/10010239140
Saved in:
90
Segmentierungskriterien im Käuferverhalten
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239155
Saved in:
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