Challenging the use of generational segmentation through understanding of self-indentity
Year of publication: |
2013
|
---|---|
Authors: | Gardiner, Sarah ; Grace, Debra ; King, Ceridwyn |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 6, p. 639-653
|
Subject: | Consumer behaviour | Consumer marketing | Focus groups | Marketing strategy | Self-identity | Target marketing | Konsumentenverhalten | Marketingmanagement | Marketing management | Zielgruppe | Target group | Marktforschung | Market research | Marktsegmentierung | Market segmentation |
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