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Marktsegmentierung
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Hoffmann, Dieter
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Büdenbender, Peter-Michael
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Szolnoki, Gergely
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Berichte aus Betriebswirtschaft und Marktforschung
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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Consumer segmentation based on usage of sales channels in the German wine market
Szolnoki, Gergely
;
Hoffmann, Dieter
- In:
International journal of wine business research : IJWBR
26
(
2014
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10010339770
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2
Segmentierung des Verbrauchermarktes für Wein in der Bundesrepublik Deutschland
Hoffmann, Dieter
;
Büdenbender, Peter-Michael
-
1985
Persistent link: https://www.econbiz.de/10012874526
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