Consumer segmentation based on usage of sales channels in the German wine market
Year of publication: |
2014
|
---|---|
Authors: | Szolnoki, Gergely ; Hoffmann, Dieter |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 1, p. 27-44
|
Subject: | Consumer behaviour | Germany | Segmentation | Survey research | Sales channels | Deutschland | Konsumentenverhalten | Vertriebsweg | Distribution channel | Wein | Wine | Marktsegmentierung | Market segmentation |
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