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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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An exploration of the effect of background music in retail stores on Moroccan consumers' perceptions and behaviors
Sbai, Imane
;
Bahoussa, Abdelaziz
;
Gerard, Chandes
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 27-50)
.
2022
Persistent link: https://www.econbiz.de/10013338045
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