An exploration of the effect of background music in retail stores on Moroccan consumers' perceptions and behaviors
Imane Sbai, Abdelaziz Bahoussa, and Chandes Gerard
Year of publication: |
2022
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Authors: | Sbai, Imane ; Bahoussa, Abdelaziz ; Gerard, Chandes |
Published in: |
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021. - Cham : Springer International Publishing, ISBN 978-3-030-95809-1. - 2022, p. 27-50
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Subject: | Background music | Music trends | Consumer behavior | Retail | Morocco | Konsumentenverhalten | Consumer behaviour | Marokko | Einzelhandel | Retail trade | Musik | Music | Musikwirtschaft | Music industry |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-030-95809-1_2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013338045
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