Boostrom, Robert; Balasubramanian, Siva K.; Summey, John H. - In: Journal of Research in Interactive Marketing 7 (2013) 3, pp. 201-215
Purpose – Researchers often attempt to assess how different features and content will improve the experience of web site users. One assessment technique is to measure the attitude toward the site. A common version of this measure is the Chen and Wells attitude toward the site scale. The...