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Measurement
Consumer behaviour
39
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Brand management
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28
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18
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masstige
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mass prestige
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masstige brands
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brand equity
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brand happiness
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Alagarsamy, Subburaj
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Paul, Justin
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International journal of consumer studies
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
Masstige
scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Measuring consumer-based brand equity of prestigious mass brands using
masstige
mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
3
Masstige
marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Adaptation and extension of a human charisma scale to measure non-luxury product brand charisma
Workman, Jane E.
;
Lee, Seung-Hee
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012668453
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