Brun, Isabelle; Rajaobelina, Lova; Ricard, Line - In: International Journal of Bank Marketing 32 (2014) 1, pp. 5-27
). Findings – The findings support a third-order integrative model of online relationship quality composed of three dimensions …Purpose – The purpose of this paper is to propose a reliable and valid integrative scale for online relationship … quality based on both the relationship marketing and electronic commerce literature. Design/methodology/approach – The scale …