Online relationship quality : scale development and initial testing
Year of publication: |
2014
|
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Authors: | Brun, Isabelle ; Rajaobelina, Lova ; Line, Ricard |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 1, p. 5-27
|
Subject: | E-banking | Relationship marketing | Measurement scale | Online relationship quality | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Messung | Measurement | Electronic Banking | Electronic banking | Electronic Commerce | E-commerce |
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