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~subject:"Medienökonomik"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Medienökonomik
Social Web
11,765
Social web
11,765
Online-Marketing
4,208
Internet marketing
4,206
Consumer behaviour
3,888
Konsumentenverhalten
3,888
Viral marketing
1,679
Virales Marketing
1,679
Social media
1,600
Beziehungsmarketing
1,547
Relationship marketing
1,547
Social network
1,528
Soziales Netzwerk
1,527
social media
1,455
Brand management
1,423
Markenführung
1,423
E-commerce
1,116
Electronic Commerce
1,115
Online retailing
1,111
Online-Handel
1,111
Communication media
1,088
Kommunikationsmedien
1,088
Brand image
856
Markenimage
856
Internet
810
Digitalisierung
715
Digitization
714
USA
662
United States
660
Web 2.0 technologies
654
Web 2.0-Technologien
652
Media usage
643
Mediennutzung
643
Advertising effects
632
Werbewirkung
632
Kundenintegration
611
Customer integration
610
Public relations
562
Öffentlichkeitsarbeit
562
Advertising
528
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85
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146
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134
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112
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110
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88
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61
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Sammelwerk
58
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54
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51
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48
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47
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35
Bibliography included
35
Konferenzschrift
25
Handbook
14
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6
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6
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4
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English
73
German
26
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French
1
Italian
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Kind, Hans Jarle
5
Anderson, Simon P.
4
Albarran, Alan B.
3
Budzinski, Oliver
3
Dewenter, Ralf
3
Gläser, Martin
3
Krone, Jan
3
Peitz, Martin
3
Pellegrini, Tassilo
3
Wirtz, Bernd W.
3
Clement, Michel
2
Compaine, Benjamin
2
Lacy, Stephen
2
Martin, Hugh J.
2
Nahuis, Richard
2
Picard, Robert G.
2
Rimscha, M. Bjørn von
2
Schusser, Oliver W.
2
Strömberg, David
2
Stähler, Frank
2
Sutter, Daniel
2
Swinnen, Johan F. M.
2
Sørgard, Lars
2
Waldfogel, Joel
2
Wildman, Steven S.
2
Adilov, Nodir
1
Amaldoss, Wilfred
1
Andina-Díaz, Ascensión
1
Bakhtawar, Barira
1
Baron, David P.
1
Battaggion, Maria Rosa
1
Bauer, Johannes M.
1
Baye, Michael R.
1
Becker, Jan U.
1
Blind, Sofia
1
Bourreau, Marc
1
Breyer-Mayländer, Thomas
1
Bring, D.
1
Bühring, Jens
1
Chae, Suchan
1
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Springer Fachmedien Wiesbaden
3
De Gruyter Mouton
1
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The journal of media economics
15
Information economics and policy : IEP
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Journal of media business studies
4
International journal of industrial organization
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer reference
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
2
Economics letters
2
Journal of the European Economic Association
2
Kyklos : international review for social sciences
2
Review of industrial organization : RIO
2
Applied economics quarterly
1
Atlantic economic journal : AEJ
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Economic affairs : journal of the Institute of Economic Affairs
1
Economica
1
Edition Medienökonomie
1
Ekonomisk debatt
1
Ekonomiska Samfundets tidskrift
1
European economic review : EER
1
European journal of marketing : EJM
1
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
1
Handbooks in economics
1
Handbooks of communication science
1
Homo oeconomicus
1
Il pensiero economico moderno : rivista trimestrale
1
International journal of social economics
1
International journal on media management : JMM
1
International review of law and economics
1
Internationale Organisationen : ordnungspolitische Grundlagen, Perspektiven und Anwendungsbereiche
1
JMM : the international journal on media management
1
Journal of cultural economics
1
Journal of economic theory
1
Journal of economics
1
Journal of economics & management strategy : JEMS
1
Journal of institutional and theoretical economics : JITE
1
Journal of public economic theory
1
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ECONIS (ZBW)
102
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51
Editors' preface: Think global. Drink local. National studies with transnational appeal
Compaine, Benjamin
;
Cunningham, Brendan
- In:
The journal of media economics
24
(
2011
)
3
,
pp. 133-138
Persistent link: https://www.econbiz.de/10009373414
Saved in:
52
Semi-collusion in media markets
Dewenter, Ralf
;
Haucap, Justus
;
Wenzel, Tobias
- In:
International review of law and economics
31
(
2011
)
2
,
pp. 92-98
Persistent link: https://www.econbiz.de/10009261173
Saved in:
53
Market shares in two-sided media industries
Kind, Hans Jarle
;
Stähler, Frank
- In:
Journal of institutional and theoretical economics : JITE
166
(
2010
)
2
,
pp. 205-211
Persistent link: https://www.econbiz.de/10003979184
Saved in:
54
Medienmanagement
Gläser, Martin
-
2010
-
2., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10008746229
Saved in:
55
Trender på den nordiska mediemarknaden
Sundin, Staffan
- In:
Ekonomiska Samfundets tidskrift
62
(
2009
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10003893587
Saved in:
56
Media, monitoring, and capture of public funds : evidence from Madagascar
Francken, Nathalie
;
Minten, Bart
;
Swinnen, Johan F. M.
- In:
World development : the multi-disciplinary …
37
(
2009
)
1
,
pp. 242-255
Persistent link: https://www.econbiz.de/10003813040
Saved in:
57
Government informational strategies regarding terrorism
Scott, John L.
- In:
The journal of economics
34
(
2008
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003823588
Saved in:
58
Strategic paths and media management : a path dependency analysis of the German newspaper branch of high quality journalism
Koch, Jochen
- In:
Schmalenbach business review : sbr
60
(
2008
)
1
,
pp. 50-73
Persistent link: https://www.econbiz.de/10003609470
Saved in:
59
Advertising and the screening role of mass media
Kremhelmer, Susanne
;
Zenger, Hans
- In:
Information economics and policy : IEP
20
(
2008
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10003721504
Saved in:
60
Medienmanagement
Gläser, Martin
-
2008
Persistent link: https://www.econbiz.de/10001793268
Saved in:
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