//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mediennutzung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"audience size"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mediennutzung
Consumer behaviour
3
Konsumentenverhalten
3
Television advertising
3
audience size
3
Advertising effects
2
Audience size
2
Fernsehwerbung
2
Internet marketing
2
Online word-of-mouth
2
Online-Marketing
2
Social TV
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Advertising avoidance
1
Aktie
1
Anreiz
1
Audience Engagement
1
Audience Size
1
Beziehungsmarketing
1
Creativity
1
Customer retention
1
E-referral incentive programs
1
Fernsehen
1
Film
1
Hörfunkwerbung
1
Incentives
1
Kundenbindung
1
Kundenbindungsprogramm
1
Leistungsanreiz
1
Loyalty program
1
Media usage
1
Performance incentive
1
Radio advertising
1
Relationship marketing
1
Share
1
Social Web
1
Social web
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bleier, Alexander
1
Fossen, Beth L.
1
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online program engagement and
audience
size
during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->