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Messung
Tourism
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Bojanic, David C.
2
Musante, Michael D.
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Warnick, Rodney B.
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Xu, Feng
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Zhang, Jian Jane
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Using a trade market analysis technique to refine measurements for economic impact analysis of special events
Warnick, Rodney B.
;
Bojanic, David C.
;
Xu, Feng
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10010474697
Saved in:
2
A modified brand personality scale for the restaurant industry
Musante, Michael D.
;
Bojanic, David C.
;
Zhang, Jian Jane
- In:
Journal of hospitality & leisure marketing : the …
16
(
2007
)
4
,
pp. 303-323
Persistent link: https://www.econbiz.de/10003766523
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