A modified brand personality scale for the restaurant industry
Year of publication: |
2008
|
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Authors: | Musante, Michael D. ; Bojanic, David C. ; Zhang, Jian Jane |
Published in: |
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. - Binghamton, NY : Haworth Press, ISSN 1050-7051, ZDB-ID 1344118-8. - Vol. 16.2007, 4, p. 303-323
|
Subject: | Gastronomie | Restaurant industry | Markenimage | Brand image | Messung | Measurement | USA | United States |
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