//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Messung
Markenimage
955
Brand image
946
Brand management
884
Markenführung
878
Consumer behaviour
618
Konsumentenverhalten
617
Brand equity
590
brand equity
385
Markenwert
354
Brand
305
Markenartikel
291
Beziehungsmarketing
242
Relationship marketing
241
Social Web
115
Social web
115
Online-Marketing
114
Internet marketing
113
Brand Equity
105
Marketingmanagement
97
Marketing management
92
Customer satisfaction
88
Kundenzufriedenheit
85
Markenpolitik
75
Deutschland
68
Germany
62
Corporate Social Responsibility
60
Einzelhandel
59
Retail trade
59
Corporate social responsibility
58
Tourism marketing
56
Tourismusmarketing
56
Marketing
55
Measurement
54
Advertising effects
52
Brand loyalty
52
Store brand
52
Viral marketing
52
Virales Marketing
52
Werbewirkung
52
more ...
less ...
Online availability
All
Undetermined
27
Free
2
Type of publication
All
Article
33
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Hochschulschrift
11
Thesis
6
Aufsatz im Buch
4
Book section
4
Dissertation u.a. Prüfungsschriften
2
Graue Literatur
2
Handbook
2
Handbuch
2
Non-commercial literature
2
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
43
German
15
Undetermined
1
Author
All
Köster, Lars
4
Bentele, Günter
3
Buchele, Mark-Steffen
3
Hoepfner, Jörg
3
Liebert, Tobias
3
Baalbaki, Sally
2
Bekmeier-Feuerhahn, Sigrid
2
Hein, Sebastian
2
Lee, Alvin
2
Mishra, Abhishek
2
Pauwels-Delassus, Véronique
2
Zarantonello, Lia
2
Akagün Ergi̇n, Elif
1
Alagarsamy, Subburaj
1
Bank, Semra
1
Barbosa, Débora Luiza
1
Bauer, Hans H.
1
Borkovsky, Ron N.
1
Böger, Daniel
1
Cadogan, John W.
1
Chahal, Hardeep
1
Charles, Vincent
1
Cho, Eunjoo
1
Choi, Kyuwan
1
Choi, Serin
1
Christodoulides, George
1
Clément, Alexandre
1
Coelho, Ricardo Limongi França
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
DeSarbo, Wayne
1
Decker, Reinhold
1
Ding, Yu
1
Dutta, Kamani
1
Dwivedi, Abhishek
1
Erickson, Gary M.
1
Feldmann, Sandra
1
Finn, Adam
1
Fiore, Ann Marie
1
Fischer, Stefan
1
more ...
less ...
Institution
All
Technische Universität Dresden
1
Published in...
All
The journal of brand management : an international journal
3
International journal of consumer studies
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Australasian marketing journal
1
Decision
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Gabler Research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
1
International journal of economics and business research : IJEBR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Indian business research
1
Journal of fashion marketing and management
1
Journal of modelling in management
1
Marken- und Kommunikationscontrolling
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktorientierte Unternehmensführung
1
Measuring business excellence : the journal of organizational performance management
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
RAIRO / Operations research
1
Reihe: Marketing : MAR
1
Review of managerial science
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
The Routledge companion to contemporary brand management
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
equity
chain and
brand
equity
measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
Unraveling corporate
brand
equity
: a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
3
Measuring consumer-based
brand
equity
of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
4
Masstige scale : an alternative to measure
brand
equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
A neutrosophic WENSLO-ARLON model for measuring sustainable
brand
equity
performance
Kara, Karahan
;
Yalçın, Galip Cihan
;
Akagün Ergi̇n, Elif
- In:
Socio-economic planning sciences : the international …
94
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552615
Saved in:
6
What if
brand
equity
was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
7
Brand index : a new suggestion for stock market indices
Bank, Semra
;
Yazar, Evrim Erdogan
- In:
International journal of economics and business …
26
(
2023
)
2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10014340107
Saved in:
8
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
9
Multidimensional
brand
equity
and asymmetric risk
Ha, Kyoungnam Catherine
;
Song, Reo
;
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012939486
Saved in:
10
Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->