Brand index : a new suggestion for stock market indices
Semra Bank, Evrim Erdogan Yazar
| Year of publication: |
2023
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|---|---|
| Authors: | Bank, Semra ; Yazar, Evrim Erdogan |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 26.2023, 2, p. 179-200
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| Subject: | brand equity | brand index | brand value | emerging markets | performance measures | Markenführung | Brand management | Markenimage | Brand image | Schwellenländer | Emerging economies | Aktienindex | Stock index | Aktienmarkt | Stock market | Markenartikel | Brand | Messung | Measurement | Index | Index number | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2023.132644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340107