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Milk market
Advertising
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Advertising effects
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Agricultural and Food Policy
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Consumer behaviour
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Dairy industry
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Food Consumption/Nutrition/Food Safety
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Milch
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Milchmarkt
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Milchverarbeitung
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Milk
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Werbewirkung
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Werbung
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adoption
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advertisement
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consumer's behaviour
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consumption
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food
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fresh milk
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innovative products
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multivariate analysis.
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Papaioannou, Ioannis
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population
Papaioannou, Ioannis
;
Tzimitra-Kalogianni, Irene
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 322-334
Persistent link: https://www.econbiz.de/10011664553
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