//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mobile Anwendung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Tran, Trang"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile Anwendung
Viet Nam
12
Vietnam
12
Brand image
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenimage
11
Brand management
10
China
10
Markenführung
10
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Relationship marketing
7
Coronavirus
6
Developing countries
6
Entwicklungsländer
6
Infrastructure investment
6
Infrastrukturinvestition
6
Internet marketing
5
Mobile application
5
Online-Marketing
5
Privatisierung
5
Privatization
5
Social Web
5
Social web
5
Advertising effects
4
Air pollution
4
Brand loyalty
4
COVID-19
4
Capital structure
4
Corporate Governance
4
Corporate governance
4
Cote d'Ivoire
4
Elfenbeinküste
4
Firm performance
4
Großunternehmen
4
High-speed rail
4
Hochgeschwindigkeitsverkehr
4
Kapitalstruktur
4
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Tran, Trang
3
Tran, Trang P.
2
Fabrize, Robert
1
Gugenishvili, Ilia
1
Ketron, Seth
1
Kowalczyk, Christine M.
1
Mai, Enping
1
May, McKenzie
1
Muldrow, Adrienne F.
1
Taylor, David
1
Taylor, Erik C.
1
Tran, Gina A.
1
Wen, Chao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
3
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
4
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
5
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->