//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mobile Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Luo, X."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile Marketing
Consumer behaviour
22
Konsumentenverhalten
22
Game theory
14
Spieltheorie
14
Theorie
12
Theory
12
China
10
Internet marketing
10
Online-Marketing
10
Customer satisfaction
9
Feldforschung
9
Field research
9
Kundenzufriedenheit
9
Mobile communications
8
Mobilkommunikation
8
USA
8
United States
8
Advertising effects
7
Brand management
7
Innovation
7
Markenführung
7
Mobile Business
7
Mobile business
7
Mobile marketing
7
Rationality
7
Rationalität
7
Werbewirkung
7
Börsenkurs
6
Firm performance
6
Marketing management
6
Marketingmanagement
6
Share price
6
Social Web
6
Social web
6
Unternehmenserfolg
6
Advertising
5
Competition
5
Corporate Social Responsibility
5
Corporate social responsibility
5
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
6
Author
All
Luo, Xueming
6
Fang, Zheng
5
Fong, Nathan M.
2
Andrews, Michelle
1
Cheng, Zhang
1
Dubé, Jean-Pierre
1
Dubé, Jean-Pierre H.
1
Ghose, Anindya
1
Gu, Bin
1
Keith, Megan E.
1
Li, Chenxi
1
Wang, Xiaoyi
1
Xu, Yunjie
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
1
MIT sloan management review
1
Working paper / National Bureau of Economic Research, Inc.
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
5
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
6
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->