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subject:"utaut2"
(21 results)
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Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.
;
Elsotouhy, Mohamed M.
;
Alasker, …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
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