Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Year of publication: |
2023
|
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Authors: | Khashan, Mohamed A. ; Elsotouhy, Mohamed M. ; Alasker, Thamir Hamad ; Ghonim, Mohamed A. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 5, p. 613-629
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Subject: | Augmented reality | Behavioral intentions | Retail | Task-technology fit (TTF) | UTUAT2 | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
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