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The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Yang, Byunghwa
;
Kim, Youngchan
;
Yoo, Changjo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1345-1352
Persistent link: https://www.econbiz.de/10009756002
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