The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Byunghwa Yang; Youngchan Kim; Changjo Yoo
| Year of publication: |
2013
|
|---|---|
| Authors: | Yang, Byunghwa ; Kim, Youngchan ; Yoo, Changjo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1345-1352
|
| Subject: | Mobile Marketing | Mobile marketing | Innovationsakzeptanz | Innovation adoption | Emotion | Internetnutzung | Internet usage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756002