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~subject:"Mobilkommunikation"
~subject:"Online-Marketing"
~subject:"Supply chain"
~type_genre:"Aufsatz in Zeitschrift"
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Mobilkommunikation
Online-Marketing
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Internet marketing
12
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6
Advertising effects
6
Business ethics
6
Social Web
6
Social web
6
Unternehmensethik
6
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Aufsatz in Zeitschrift
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Smith, Katherine Taken
15
Smith, L. Murphy
6
Loveland, Karen Ann
2
Mangold, W. Glynn
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Babakus, Emin
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Betts, Teresa
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Betts, Teresa K.
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Linnhoff, Stefan
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Loveland, Karen A.
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Services marketing quarterly
4
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3
Business horizons
2
International journal of business and economics
1
International journal of business excellence
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
15
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1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
3
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of business and economics
21
(
2022
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
Saved in:
4
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
5
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Saved in:
6
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
7
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
8
Financial analysis of companies concerned about human rights
Smith, Katherine Taken
;
Betts, Teresa K.
;
Smith, L. Murphy
- In:
International journal of business excellence
14
(
2018
)
3
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011954131
Saved in:
9
Hospital marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
10
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
1
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