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~subject:"Mobilkommunikation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
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Search: subject:"Mobile Marketing"
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Mobilkommunikation
Mobile Marketing
390
Mobile marketing
390
Deutschland
147
Germany
145
Internet
130
Electronic Commerce
110
E-commerce
104
Theorie
101
Theory
101
Beziehungsmarketing
85
Relationship marketing
85
Online-Marketing
45
Mobile communications
42
Marketing management
40
Marketingmanagement
40
Internet marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Marketing
29
Online retailing
27
Online-Handel
27
Advertising effects
25
Lieferantenmanagement
25
Supplier relationship management
25
Werbewirkung
25
Mobile Business
23
Mobile business
23
Social Web
23
Social web
23
Telemarketing
18
Werbung
18
Advertising
17
Brand management
17
Markenführung
17
Multimedia
17
Market research
16
Marktforschung
16
Wettbewerbsstrategie
16
Direct marketing
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32
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Aufsatz im Buch
Aufsatzsammlung
Bibliography included
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Article in journal
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163
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Graue Literatur
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Bauer, Hans H.
4
Karjaluoto, Heikki
4
Leppäniemi, Matti
4
Barnes, Stuart J.
3
Okazaki, Shintaro
3
Salo, Jari
3
Scornavacca, Eusebio
3
Bryant, Melchior D.
2
Dirks, Thorsten
2
Reeh, Marc-Oliver
2
Schiefer, Gunther
2
Schumacher, Henrik
2
Sinisalo, Jaakko
2
Wiedmann, Klaus-Peter
2
Ackeren, Reinhold van
1
Amirkhanpour, Monaliz
1
Aydin, Zeynep
1
Barwise, Patrick
1
Brown, Mark
1
Bulander, Rebecca
1
Carroll, Amy
1
Decker, Michael
1
Dimpfel, Frank
1
Drossos, Dimitris
1
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1
Figge, Stefan
1
Fritz, Wolfgang
1
Giaglis, George M.
1
Greve, Goetz
1
Hippner, Hajo
1
Högler, Tamara
1
Katsukura, Akihiro
1
Kölmel, Bernhard
1
Lachner, Michael
1
Lee, Dennis
1
Lehto, Heikki
1
Li, Feng
1
Link, Jörg
1
Marutiak, David
1
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1
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Handbook of research on mobile marketing management
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Psychology & marketing
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Cutting edge international research
1
E-consumers in the era of new tourism
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Innovative business practices : prevailing a turbulent era
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
International journal of internet marketing and advertising : IJIMA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Marketing in a digital world
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
Premier reference source
1
SpringerLink / Bücher
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
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ECONIS (ZBW)
42
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1
Mobile consumers and applications : essays on
mobile
marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
2
Four essays on mobile push notificaitons
Lachner, Michael
-
2020
Persistent link: https://www.econbiz.de/10012301739
Saved in:
3
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
4
Mobile
Marketing
2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
5
Special issue: broadening the perspective on
mobile
marketing
: an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
6
Mobile communication and applications in tourism
Yılmaz, Hakan
;
Olgaç, Serkan
- In:
E-consumers in the era of new tourism
,
(pp. 13-33)
.
2016
Persistent link: https://www.econbiz.de/10011443698
Saved in:
7
Special issue: Social media and
mobile
marketing
innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
8
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
9
Essentials of
mobile
marketing
technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
10
Special issue: focus on
mobile
marketing
In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 201-232
Persistent link: https://www.econbiz.de/10010347044
Saved in:
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