Karunasingha, Aloka; Abeysekera, Nalin - In: South Asian journal of marketing 3 (2022) 2, pp. 135-149
consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of … Colombo district (Sri Lanka). Findings - The results illustrated that social motivation has a significant positive effect on … the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in …