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~subject:"Monarchie"
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Search: person:"Balmer, John M.T."
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Brand management
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Balmer, John M. T.
8
Greyser, Stephen A.
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Urde, Mats
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Foundations of corporate heritage
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The journal of brand management : an international journal
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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1
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011656793
Saved in:
2
Scrutinising the British Monarchy : the corporate brand that was shaken, stirred and survived
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 44-85)
.
2017
Persistent link: https://www.econbiz.de/10011656794
Saved in:
3
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
5
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
6
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
7
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
8
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
Saved in:
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