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~subject:"Motivated reasoning"
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Search: subject:"Identity salience"
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Motivated reasoning
Identity salience
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identity salience
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Kim, Claire Heeryung
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Han, Dahee
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The asymmetric effects of
identity
salience
on judgement : the role of valence and attribute congruence
Han, Dahee
;
Kim, Claire Heeryung
- In:
Asia marketing journal
25
(
2023
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014384084
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2
The effects of
identity
salience
on product judgment in a domain of trade-offs
Kim, Claire Heeryung
;
Han, Da Hee
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1387-1409
Persistent link: https://www.econbiz.de/10015047522
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