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~subject:"Multikanalvertrieb"
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Multikanalvertrieb
Consumer behaviour
6
Distribution channel
6
Konsumentenverhalten
6
Vertriebsweg
6
Channel switching
4
Einzelhandel
3
Online retailing
3
Online-Handel
3
Retail trade
3
Beziehungsmarketing
2
COVID-19 pandemic
2
Consumer attitudes
2
E-commerce
2
Electronic Commerce
2
Internet
2
Malaysia
2
Multichannel strategy
2
Relationship marketing
2
Verbrauchereinstellung
2
channel switching
2
channel-switching behaviour
2
consumer behaviours
2
online purchasing
2
service quality
2
theory of planned behaviour
2
Bibliometric review
1
CHANNEL SWITCHING
1
Channel-switching intention
1
Competition
1
Consumer electronics
1
Coronavirus
1
Coupon promotion
1
Cross-channel free-riding
1
Customer emotions
1
Customer experience
1
DISTRIBUTED FULL SWITCH
1
Dienstleistungsqualität
1
Einzelhandelspreis
1
Emotion
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Anh Thi Van Nguyen
1
Guan, Xu
1
Li, Zonghuo
1
McClelland, Bob
1
Mei, Wanxia
1
Nguyen Hoang Thuan
1
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International journal of production economics
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Exploring customer experience during
channel
switching
in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
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