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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Brand management
6
Markenführung
6
Designation of origin
5
Herkunftsbezeichnung
5
Auslandsinvestition
4
Brand image
4
Foreign investment
4
Markenimage
4
Willingness to pay
4
Consumer behaviour
3
Konsumentenverhalten
3
Zahlungsbereitschaftsanalyse
3
Africa
2
Afrika
2
Bio-Lebensmittel
2
Brand
2
Brand name
2
Canada
2
Foreign direct investment
2
International marketing
2
Internationales Marketing
2
Investitionspolitik
2
Investment policy
2
Kanada
2
Markenartikel
2
Nation branding
2
Organic food
2
Place marketing
2
Remanufacturing
2
Standortmarketing
2
Transnational corporation
2
nation branding
2
Betriebliche Standortwahl
1
Bewertung
1
Comparison
1
Confidence
1
Country image
1
Distribution channel
1
Emerging economies
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English
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El Banna, Alia
2
Hamzaoui-Essoussi, Leila
2
Papadopoulos, Nicolas G.
2
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Promoting and managing international investment : towards an integrated policy approach
1
The journal of product & brand management
1
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ECONIS (ZBW)
2
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Attracting foreign direct investment : location branding and marketing
Hamzaoui-Essoussi, Leila
;
Papadopoulos, Nicolas G.
;
El …
- In:
Promoting and managing international investment : …
,
(pp. 117-137)
.
2020
Persistent link: https://www.econbiz.de/10012214116
Saved in:
2
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
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