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~subject:"Nachhaltige Entwicklung"
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Search: person:"Viswanathan, Madhubalan"
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Nachhaltige Entwicklung
Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
28
Konsumentenverhalten
28
Market research
14
Marktforschung
14
Developing countries
11
Entwicklungsländer
11
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10
Entrepreneurship approach
10
USA
10
United States
10
Analphabetismus
9
Illiteracy
9
India
9
Indien
9
Armut
7
Messung
7
Poverty
7
Sustainable development
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Theorie
6
Theory
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Niedrigeinkommen
4
Scientific method
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7
Collection of articles of several authors
1
Sammelwerk
1
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English
7
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Viswanathan, Madhu
7
Baskentli, Sara
1
Berger, Jonah
1
Chandon, Pierre
1
Chandy, Rajesh K.
1
Gallage, H. P. Samanthika
1
Hamilton, Rebecca W.
1
Johar, Gita Venkataramani
1
John, Leslie K.
1
Jung, In Woo
1
Jung, Kiju
1
Labroo, Aparna A.
1
Liu, Peggy J.
1
Lynch, John G.
1
Madan, Shilpa
1
Martin, Diane M.
1
Mažar, Nina
1
Mead, Nicole L.
1
Minefee, Ishva
1
Mittal, Vikas
1
Moorman, Christine
1
Nakata, Cheryl
1
Norton, Michael I.
1
Ramirez-Grigortsuk, Maria
1
Roberts, John H.
1
Rosa, Jose Antonio
1
Soman, Dilip
1
Subrahmanyan, Saroja
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Venugopal, Srinivas
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Journal of business research : JBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
7
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1
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
2
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
3
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
Saved in:
4
Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu
- In:
Journal of management education : a publication of the …
36
(
2012
)
3
,
pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
Saved in:
5
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
Saved in:
6
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
7
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
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