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Management science : journal of the Institute for Operations Research and the Management Sciences
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Link to success : how blogs build an audience by promoting rivals
Mayzlin, Dina
;
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
58
(
2012
)
9
,
pp. 1651-1668
Persistent link: https://www.econbiz.de/10009655719
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