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~subject:"National culture"
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National culture
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
4
Designation of origin
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Herkunftsbezeichnung
4
Markenimage
4
International marketing
3
Internationales Marketing
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Multinationales Unternehmen
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Nationalkultur
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foreign product
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Auslandsinvestition
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Consumer boycott
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Consumer ethnocentrism
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Foreign investment
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India
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Indien
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discourse analysis
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marketing
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measurement
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xenophobia
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Air conditioner
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Analysts following
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Asymmetric information
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Asymmetrische Information
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CETSCALE
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Capital structure
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Consumer affinity
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Consumer durable
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Consumer ethnocentric tendency scale
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Corporate debt
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Corporate debt maturity
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Country image effect
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Country-of-origin effect
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Debt financing
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Domestic and foreign product preferences
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Aramendia-Muneta, Maria Elena
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Dwi Nugraha, Yudha
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Fauziah, Hofifah Ida
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Gera, Navneet
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Harahap, Dedy Ansari
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Permana, Rezi Muhamad Taufik
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Reardon, James
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Rohatgi, Swati
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International journal of business anthropology
1
International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
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Journal of Islamic marketing
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ECONIS (ZBW)
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The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers
Dwi Nugraha, Yudha
;
Permana, Rezi Muhamad Taufik
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2502-2530
Persistent link: https://www.econbiz.de/10014428672
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2
Consumer ethnocentrism in Indian air-conditioner market : a social identity theory perspective
Gera, Navneet
;
Rohatgi, Swati
;
Wise, Jorge A.
- In:
International journal of global business and …
17
(
2022
)
2
,
pp. 192-202
Persistent link: https://www.econbiz.de/10013461627
Saved in:
3
The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
Aramendia-Muneta, Maria Elena
;
Reardon, James
- In:
International journal of business anthropology
6
(
2016
)
2
,
pp. 103-115
Persistent link: https://www.econbiz.de/10011687519
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