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~subject:"National culture"
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Why do consumers consume
masstige
products? : a cross-cultural investigation through the lens of self-determination theory
Shahid, Shadma
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460868
Saved in:
2
Attitudes and intentions toward
masstige
strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta
;
Chéreau, Philippe
;
Soscia, Isabella
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
Saved in:
3
Cultural consequences of brands'
masstige
: an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
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