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~subject:"Nationalkultur"
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Nationalkultur
Consumer behaviour
22
Konsumentenverhalten
20
Brand image
9
Markenimage
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand management
6
Luxury goods
6
Markenführung
6
Luxusgüter
5
National culture
4
United Kingdom
4
Brand
3
Consumer ethnocentrism
3
Country of origin
3
Großbritannien
3
International marketing
3
Markenartikel
3
Beziehungsmarketing
2
Brand evaluation
2
Celebrity endorsement
2
Conspicuous consumption
2
Country image
2
Culture
2
Customer satisfaction
2
Einzelhandel
2
Ethics
2
Ethik
2
Firm performance
2
Global brands
2
Interdependent preferences
2
Internationales Marketing
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Meta-Analyse
2
Meta-analysis
2
Multinationales Unternehmen
2
Nachfrageinterdependenz
2
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English
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Balabanis, George
4
Qiao, Jiayu
1
Siamagka, Nikoletta Theofania
1
Siamagka, Nikoletta-Theofania
1
Siamagka, Niloletta-Theofania
1
Stathopoulou, Anastasia
1
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Journal of international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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ECONIS (ZBW)
4
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1
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
4
Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing
Siamagka, Nikoletta-Theofania
;
Balabanis, George
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 66-86
Persistent link: https://www.econbiz.de/10011341897
Saved in:
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