Revisiting consumer ethnocentrism : review, reconceptualization, and empirical testing
Year of publication: |
2015
|
---|---|
Authors: | Siamagka, Nikoletta-Theofania ; Balabanis, George |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 3, p. 66-86
|
Subject: | consumer ethnocentrism | dimensions | conceptualization | measurement | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
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