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~subject:"Nationalkultur"
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Nationalkultur
Distribution channel
6
Vertriebsweg
6
Business and Administrative studies
4
Control
3
Lieferantenmanagement
3
Supplier relationship management
3
Channels of distribution
2
Compliance
2
Controlling
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E-commerce
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Electronic Commerce
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Electronic channel affiliates
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Governance approach
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Governance-Ansatz
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Host retailers
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Law enforcement
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Management control
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National culture
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Rechtsdurchsetzung
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Advertising
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Agency theory
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Allocation
1
Allocation of effort
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Allokation
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Anreiz
1
Artificial intelligence
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Ausländische Tochtergesellschaft
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Außenwirtschaftsförderung
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B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Business marketing
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Business-to-business communications
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Business-to-business marketing
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Channel performance
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Channel volatility
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Computer industry
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Gilliland, David I.
2
Eisend, Martin
1
Evanschitzky, Heiner
1
Johnston, Wesley J.
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Mora Cortez, Roberto
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
2
The influence of organizational and national culture on new product performance
Eisend, Martin
;
Evanschitzky, Heiner
;
Gilliland, David I.
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011524535
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