Revisiting the theory of business-to-business advertising
Year of publication: |
2020
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Authors: | Mora Cortez, Roberto ; Gilliland, David I. ; Johnston, Wesley J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 642-656
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Subject: | Business-to-business communications | Advertising | Creativity | National culture | Social media | Künstliche Intelligenz | Artificial intelligence | Werbung | Lieferantenmanagement | Supplier relationship management | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Kreativität | Online-Marketing | Internet marketing | Nationalkultur |
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